Our Mission

More than a Basketball Program

ATD Basketball exists to develop the whole athlete — not just their game. Every session, every drill, and every competition is rooted in a core mission: raise up young people who are skilled on the court, strong in character, and confident in who they are.

We train athletes. We build people. We're All-in.

What we offer

Built for Every Level of Athlete

Structured weekly training

Skill development, conditioning, and game IQ built into every session.

Elite Independent Trainers

Work directly with seasoned trainers. Providing your athlete the specialist they need — shooting, handles, defense, or IQ.

Kingdom-Based Culture

Character, accountability, and faith woven into everything we do. This isn't just training — it's formation.

Travel & Tournament Competition

Compete as an ATD team. Travel, play, and represent something bigger than yourself.

Flexible Scheduling

Monthly memberships available with autopay and sessions fit around school, church, and family life.

All Skill Levels Welcome

Whether your athlete is just starting out or chasing a high caliber roster spot — ATD meets them where they are, and helps get them where they're meant to go.

Get started

Find the right fit for your athlete

Every athlete's journey is different. Start where it makes sense — and grow from there.

Private Training Session
Easy first step — no commitment

One-on-one or small group training with an ATD-affiliated independent trainer. Perfect for trying ATD or targeting a specific skill.

  • Matched with specialist trainer
  • Shooting, handles, defense, IQ
  • Flexible scheduling
  • Deposit required to book
Book a session →
Training Membership
Structured development, monthly

Structured training with ATD Trainers. The right fit for athletes who want consistent development outside a team commitment.

  • Scheduled recurring sessions
  • Camp & clinic access included
  • Seamless monthly autopay
Learn more →
Questions about pricing or availability? Get in touch →
What families are saying

Real Results, Real Character

“The confidence my daughter has gained through Ken and Zay's training can't be understated. They haven’t just improved her game — they've changed the way she carries herself.”
Kyle F.
Parent of an 8-year-old athlete
“We’ve tried other programs. Nothing has the culture that ATD has. My daughter actually looks forward to every single session.”
Priya M.
Parent of a 12-year-old athlete
“The kingdom-based foundation is what sold us. We wanted coaches who care about the whole person, not just the stats.”
David & Lisa H.
Parents of a 16-year-old athlete
About ATD

Founded in Lubbock. Built for Something Bigger.

All-in Training & Development operates out of Lubbock, TX and believes sport is one of the most powerful arenas for developing character in young people.

Every coach, trainer, and staff member is aligned around a single mission: develop the player for who they'll become long after their playing days are over. Striving to develop Athletes who are skilled on the court, strong in character, and ready to lead wherever life takes them.

“Train up a child in the way he should go” — the foundation everything here is built on.
Questions

Common questions

What ages does ATD Basketball train?
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ATD works with athletes ages 5–18. Youth and high school athletes train on separate tracks with age-appropriate coaching and development plans.
Where are sessions held?
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All sessions are held at our year-round climate-controlled facility located in Lubbock, TX.
How does monthly autopay work?
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Dues are charged automatically on the 1st of each month via card or ACH bank debit. You receive an email receipt every month. Cancel anytime with 7 days notice.
Is there a long-term contract?
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No contracts. Training Membership runs month to month. Stay as long as it's serving your athlete — cancel anytime with 7 days notice.
What is the All-in Teammate program?
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All-in Teammate is a player on an ATD Travel and Competitive team — available by invitation or tryout only. It includes team sessions, tournament competition, group training programming, and access to ATD organized camps and clincs. If you're interested, reach out to us directly.
How do I book a private training session?
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Click "Book a session" on the Private Training card above, fill out the form, and we'll match you with the right trainer based on your athlete's position and goals or you can request a specific trainer. A deposit is required to confirm the booking.
Can my child try ATD before committing?
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Yes. We offer drop-in sessions for athletes who want to experience ATD before committing to a membership. Contact us for the current drop-in aligned schedule and drop-in rate.

Your Athlete's Development Starts Here.

Limited Availability. Register today and lock in your place at ATD Basketball.

Register now →